7.7. Other Unomi entities

7.7.1. UserList

User list are simple static lists of users. The associated profile stores the lists it belongs to in a specific property.

7.7.2. Goal

Goals represent tracked activities / actions that can be accomplished by site (or more precisely scope) visitors. These are tracked in general because they relate to specific business objectives or are relevant to measure site/scope performance.

Goals can be defined at the scope level or in the context of a particular Campaign. Either types of goals behave exactly the same way with the exception of two notable differences: - duration: scope-level goals are considered until removed while campaign-level goals are only considered for the campaign duration - audience filtering: any visitor is considered for scope-level goals while campaign-level goals only consider visitors who match the campaign’s conditions

7.7.3. Campaign

A goal-oriented, time-limited marketing operation that needs to be evaluated for return on investment performance by tracking the ratio of visits to conversions.