Micropreneurship

Priorities in a Product

  • Market
  • Marketing
  • Aesthetics
  • Functionality

Markets

  • If a market is less than $100 million or so, you won’t find Microsoft
  • Aim to own the majority of a $500,000/y market
  • In general, since niche markets are small they have less competition, hence higher profit margins
  • www.wikipedia.org/wiki/List_of_occupations
  • bfs.gov/news.release/ocwage.t01.htm
  • entrepreneur.com/businessideas
  • ahbbo.com/ideas.html
  • ycombinator.com/ideas.html
  • Determine the carefloor budget

Build estimates

  • sitemap
  • wireframes
  • frontend 4-12 hours per view
  • DB 10-20 hours
  • Backend 10-40 hours per task
  • Sales website + docs + marketing ~ 100 - 200 hours

Pricing

  • Consumer products (hobbies) ~ $29 fixed price or $14/month
  • Consumer money savers $49 fixed or $19/month
  • Small biz ~ $400 fixed or $99/month
  • Large biz ~ $1k fixed or $199/month

Article about Camels and Rubber Ducks

  • What would I pay / feel right?
  • How much money does it save or generate to the user

CrowdSourcing

Reference